In my role as Graphic Designer and subsequent role as Web Designer at cbdMD, I oversaw the execution of web, social, display, and email campaigns for cbdMD, pawCBD, and cbdBotanicals. I played a key role in aligning our design efforts with the brand’s mission to provide holistic CBD care for all consumers, ensuring our messaging resonated with our audience and strengthened brand loyalty.
Website Design
My brand knowledge and understanding of code was recognized within the company, which propelled me into transitioning to the Web Design Team. This allowed me to enhance our brand's digital experiences through effective web design.
Responsibilities included creating user-centric layouts, collaborating with developers, maintaining brand consistency, and optimizing performance. I designed responsive web experiences for event promotions with graphics and animations, focusing on key product releases and sales campaigns to enhance digital presence.
Designed compelling heroes that capture attention and boost user engagement.
Pop-up & Social Design
I designed engaging animated pop-ups that enhanced user interaction and drove conversions. These dynamic elements not only capture attention but also inform our social media promotions, effectively delivering valuable information like promotions or sign-up forms while maintaining optimal visibility for a seamless user experience.
